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OUR MISSION

“I am gorgeous” is our mantra and our mission.

I am gorgeous® founder George Gonzalez witnessed first-hand how domestic violence threatened to take his mother Kay’s power away...and how her strength overcame. “It hurt me as a child that I couldn’t help my mom. Now, I’m able to channel my love for her and my passion for empowering others into a line of hair care products that have a positive impact on how we look and feel, building confidence and self-esteem. I want to put that power of gorgeous in the hands of all women while also giving  back to the organizations helping survivors.”

10% of all I am gorgeous® net profits go directly to organizations that support survivors of domestic and intimate partner violence.

Watch Kay & George’s journey: