About I am gorgeous®

An All-Inclusive Hair Care Line

I am gorgeous® is a new line of beauty products designed to strengthen, nourish and lift all hair types. It's the world’s first all-inclusive premium hair care line, made from similar high quality ingredients as other high end hair care brands at accessible prices.

Each I am gorgeous® product was thoughtfully crafted to suit all hair types, textures and styles. From the premium ingredients to the uplifting design, each I am gorgeous® product was intentionally designed to serve as a daily reminder to all women that they are gorgeous—and to awaken their senses and their sense of faith in themselves.

“Repeating the words ‘I am’ is a small, sacred promise to oneself to feel gorgeous inside and out—and to radiate that confidence with power and grace.” — George Gonzalez

Fine to coarse, treated to natural, curly to straight, each protein-rich and moisturizing miracle in a bottle works to protect, strengthen and nourish women’s hair and their souls.

gorgeous hair starts here

I am gorgeous® was created by celebrity hairstylist and entrepreneur George Gonzalez, owner of destination salon and spa George the Salon, located in Chicago’s glittering Gold Coast.

George was a stylist for Oprah Winfrey's Harpo Studios before launching his own company with the mission of bringing out the beauty within all women.

Since opening in 2008, George the Salon has received numerous industry accolades, including being honored as one of one of ELLE's Top 100 Salons in America, “Best Haircut in Chicago” by InStyle, and Refinery 29's Pick for "Killer Cuts" in Chicago and George a "Hair Guru Who Could Change Your Life."

I am gorgeous® hair care photoshoot 2021